Hello!
I'm Haydeé Ferrufino

Ten years ago...

I began my journey in entrepreneurship and team leadership, and like you, I know what it feels like to carry the weight of the world on your shoulders

I’ve been there:

In that place where imposter syndrome whispers that you’re not enough, and burnout threatens to extinguish your passion. Where nights become endless, wondering how you’ll make it to the end of the month or put food on the table. But I also know that within you, there is a powerful leader waiting to take control and create the life you deserve.

I walked that path myself while defying stereotypes as a woman, Salvadoran, entrepreneur, and lesbian (more than a triple minority, haha) trying to enter a male-dominated industry, growing my agency, The Orange Box, with no partners or external help—just me and my dreams of one day becoming great, in a world that often doesn’t look like us.

I overcame those challenges until I could embrace my authentic voice and learned to lead with intention and strategy, not just in business, but in life. And today, my mission is to help you do the same. Because I’ve realized we don’t know how much time we have in this life, so we need to enjoy every minute of it.

I know perfectly well that it’s human to have dreams and goals in life, and that everyone has their own concept of success to be happy. And I firmly believe that you don’t have to sacrifice your health or personal well-being to achieve it. It’s possible to have both, and I want to show you how. My approach is based on practical tools and advanced productivity strategies that will not only make you more efficient but also free up the time and energy you need to live with balance and purpose. Because yes, you can have it all without feeling like you’re losing a part of yourself in the process.

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My Mission

My mission is clear: to share practical tools and strategies that allow you to take control of your time and design the life you want

My goal is for you to reach your objectives while having the time and resources to enjoy every moment. But most of all, my aim is for you to feel supported on this journey. And above all, I want you to know that you are not alone on this path. I am here to help and empower you every step of the way, reminding you that it is indeed possible to find a real balance between your professional success and personal well-being.

If what I share can save you from some of the stumbles and difficult moments I experienced myself, then my mission will be fulfilled. Because true success isn’t just measured by what you achieve but by how you enjoy the process and who you share it with.

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Thank you for being here, for reading these words, and for allowing me to be part of your life.

The fact that you trust me to help you grow is what inspires me every day.

With love